- Product name: Mars 3
- Gender: Men
- Size range: 42-47
MISSION To raise awareness about the importance of comfortable footwear while standing and walking, and its importance for a healthier condition through innovative designs and production technologies.
The design and production teams work hard to build and sustain trust between you and artteko to ensure
each pair you own or recommend is a work of art and comfort.
Comfort is an art and the art of comfort footwear is what artteko does best.
PRESSURE POINTS
artteko design will cushion the impact of your body on the ground. In the process of walking, the special orange circle absorbs the first heel contact.
Once the step is fully on the ground, the dual-density sole will spring into action. First, the outer sole has a
density adequate enough to sustain body weight. Heel height is calibrated to optimize your perfect posture during walking or standing.
AIR CIRCULATION
With each step, the air is pumped through uniquely designed pneumatic air channels embedded in the sole to constantly pump air to the entire front area of the foot.
The air comes out from holes specially provided underneath the sole and toe areas, providing freshness and better blood circulation.
Walk and stand with ultimate comfort
IMAGINE all of this happening in ONE SECOND:
you slip into your artteko , the wide fit will allow your foot to breathe and feel unconstrained. You take your first step and the heel curve on the sole matches that of your naked foot. Now as the heel touches the ground, the orange shock absorber makes an impact with the ground gentler. You put your foot forward and the anti-slip springs into action and holds your foot firmly in place. Now as you lift your other foot forward, your entire weight is on one foot carried
gently by your artteko .
The removable insole will cushions your entire body, absorbing the shock instead of sending it up the spine. The firm sole and softer insole; act in dual-density harmony.
Your foot is without shoe pressure whatsoever, almost like a sole without an upper surrounded by natural leather.
The special pump hidden underneath the heel; will pump air via embedded channels to the front of the foot keeping it fresh. Before you lift your foot off the ground, don't forget the anatomic orthopedic footbed which adds to your walking and standing pleasure.
Imagine all this happens in less than a second. That is the art of comfort, the art artteko knows well.
Now imagine all of this happening more than 8000 times a day.
Product mix variety can be expanded to many market segments.
Below illustrates the product/market mix:
Artteko for Institutional/occupational market:
- Hospitals
- Catering industry
- Food industry
- Pharmaceuticals
- Laboratories
- Dentist clinics
- Professions that require standing and walking
Artteko for Individual
Retail consumers:
Comfort seekers at home, work, or leisure. Artteko comes in a variety of colors and styles, open and closed back, sandals and slippers
Specialized needs
- Diabetics
- Back pain sufferers
- Foot and leg problem s
- Use during pregnancy
